Literature Racks

Literature Racks

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Get Your Business Noticed at the Next Trade Show   by Dave McGregor

Do you want your company to stand out at an exhibition or trade show? To do so you need to ensure that you are using the right equipment and that everything about your display says quality and professionalism.

Start by designing what you want your stand to look like and how it will best promote your goods or services. Draw a sketch of the layout that fits the area of the exhibition you have to work with. Include furniture, banners, literature racks and lighting. Bear in mind that you will need to transport all of this to the show and assemble it on site so don't overdo it.

Let's now consider some of the equipment available and how it can help you.

Pop-Up Stands

Pop-Up Stands are the essential portable display equipment. They are available in a variety of sizes many large enough to seriously impress, yet they still pack-down small enough to be easily transported.

Portable Furniture

Portable exhibition and presentation furniture is lightweight and can usually be assembled in minutes from flat pack without the need for tools. There are many stylish and functional designs include counters, tables, plinths and towers that are flexible enough for a wide variety of applications. Ensure you consider how you will operate your stand, do you wish to present you goods or services from a counter or will you need to sit comfortably with your customers to discuss their needs?

Roller Banners

Roller banners are simple but very effective. With a professionally designed and printed image they will ensure you stand is noticed. Roller banners are lightweight, simple to erect and highly portable. If you have small area to work with or are merely giving a presentation a roller banner will convey the required professionalism.

Literature Displays

Portable Literature stands are the easy way to display your brochures, they allow visitors to take one without you having to hand them out which may require additional staff. They are available in static or portable styles; single or double sided that collapse or fold. Most come complete with a transit carry bag and are available in a range of paper sizes and colour options.

Promotional Goods

You will definitely want visitors to your stand to take something away with them to remind them of their visit. Consider, pens, lanyards, stress balls, etc. but make sure they have your name, logo and contact details on them.

Finally here are some major tips that are crucial for a perfect exhibition showcase:

1. Ensure you have sufficient budget, as what you think it will cost you will undoubtedly not be enough.

2. Make your stand exciting, informative and inviting.

3. Train your staff to approach customers professionally.

4. Don't ever say "Can I help you?" and don't stand to attention at the front of the stand as if you are guarding against marauders.

5. Make your stand a data collection point, as you are unlikely to sell on the day.

6. Follow up your contacts promptly and use a tele-sales operation if your response is large.

7. Don't neglect your existing business while you are exhibiting.

About the Author

For more advice on building a great exhibition stand and to find out more about the exhibition equipment we supply go to www.ukexhibition.co.uk

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